Protect your bottom line with health claim substantiation
Many companies focus on the US Food & Drug Administration (FDA) when it comes to labeling compliance, but few realize that the US Federal Trade Commission (FTC) has jurisdiction over the health claims contained in your product’s labels, advertising, and marketing. Even if your product has a successful clinical trial, your marketing team must still comply with limitations regarding how you communicate those findings. How can you be sure your claims are sufficiently substantiated?
When you include a health claim on your labels, website, or other advertising methods, you are claiming that a relationship exists between your product and a specific health outcome. This claim must be substantiated with sufficient high quality scientific evidence. Companies with insufficient evidence to substantiate claims are at risk of adverse actions from regulatory authorities.
Formulation Analysis
Identify untapped health claims you could be making–or learn how minor tweaks to your formula could unlock new marketing potential.
Dossier Compilation & Review
Our team can compile your substantiation dossier or review the dossier your team has compiled, providing an expert analysis and commentary.
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