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Natural Health Product Claims

September 29 @ 11:00 am - 12:00 pm CDT



Sept 29 11am central time

Enjoy an optional Q&A session 

This eLearning event will be recorded

Event replays will be sent to those who registered but were unable to attend

Join clinical researchers Jessie Hawkins, PhD and Christy Hires, MPH for this FREE 60-minute e-Learning experience TUESDAY, Sept 29th at 11am, central time

This free e-Learning experience is a must-attend for every single person involved in the natural products industry. Whether you are a formulator, CEO, retailer, or affiliate marketer, understanding the science of claim substantiation is no longer optional.

FDA & FTC claims guidelines are complex, but ignoring these guidelines can lead to business-destroying warning letters and regulatory penalties. Fortunately, there are simple and affordable steps every company in the natural products industry can take to protect their business and their brands. 

This event is live, with an interactive Q&A session following. It will be recorded and all registrants will receive replay access within 24-48 hours of the event.

FDA Guidelines

The Food & Drug Administration (FDA) has authority over which types of claims natural products can make depending on your product's classification as a cosmetic, dietary supplement, or drug.

FTC Guidelines

The Federal Trade Commission (FTC) has authority over natural products. It regulates the level of substantiation required to substantiate direct or implied claims in your product's marketing.

Claims Substantiation

Every claim made in your product's marketing, whether direct or implied, must be substantiated scientifically. Learn how to do a self-audit and protect your company from regulatory action.

Structure / Function Claims

Herbal or essential oil products which are ingested can make S/F claims. With sufficient substantiation, S/F claims can open a whole new realm of marketing potential.

OTC Drug Claims

Many natural products have direct access to drug claims through OTC monographs. Learn how to unlock the lucrative market of OTC drug claims.

Rx Drug Claims

Learn about the pathway to FDA prescription drug authorization for botanical products and explore what steps companies take to achieve this goal.


September 29
11:00 am - 12:00 pm CDT
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